Electronic music industry leaders have announced they will block services for music makers that use loud music sounds in online games.
The Digital Entertainment Alliance (DEA) says in a blog post on its website that it is launching a new program called Noise Reduction.
“We have decided that noise-makers should not be able to access our platform and the games that use our sound will be disabled,” said DEA Chief Executive Guy Gattuso.
“Our goal is to provide creators and publishers with a better, more affordable alternative to the noise-maker marketplace.”
The new Noise Reduction program will be launched next week, and will see publishers pay a monthly fee of up to $1,000 to use the platform.
“The more artists that use this technology, the better the overall noise reduction experience for consumers and businesses,” Gattaso added.
The DEA says it has no plans to block websites that use “unrealistic” music or play games that do not adhere to the rules set out by the Entertainment Software Rating Board.
The new program is part of an overall strategy to increase the number of companies that use the technology to help artists get their music heard, Gatta said.
“By using this technology we will be able offer creators a more secure, secure, and more affordable platform for their work, making it more accessible to the public and for our partners,” he said.
The digital entertainment industry, with its billions of music consumers, has been struggling with online noise for years.
Some music-related services, such as Spotify, have tried to help players avoid being tagged as “too loud” by giving users the option to turn down the volume of their music.
But critics say this is a poor solution, as the use of low-end sound equipment can cause hearing damage.
The industry has also complained that some of the best-known noise-mangling artists have moved to cheaper platforms such as YouTube and Spotify, which can have their music downloaded for free.
Deans of music-industry trade bodies have been urging the industry to look at ways to keep online noise out of the marketplace.
In a report published last year, the Recording Industry Association of America (RIAA) said that a significant percentage of the music industry’s revenue comes from music being streamed on sites such as the popular YouTube and SoundCloud.
That report also said that digital downloads account for less than 1% of the industry’s total revenue.
Deals like these have been a boon for the music businesses, and have allowed artists to make a significant profit.
But as technology has advanced and the number and quality of artists has improved, the number playing the games has grown, and the quality of the noise has become more apparent.
The noise in video games has become a problem for the industry as well, as developers have struggled to keep up with demand for high-quality soundtracks.
The Electronic Entertainment Association (EEA) has said that it would be better for the games industry if developers used better quality audio than that of YouTube.
That was highlighted by a report from the Recording Academy, which said that in 2016, video game soundtracks comprised less than one percent of all music that was played on platforms such to YouTube.